Midland, Ontario, was the epicenter of culinary delights on Saturday, June 10, as Ontario's Best Butter Tart Festival began, sponsored by Dairy Farmers of Ontario (DFO). Don't worry if you missed it, there a number of butter tart tours and trails you can take throughout the month of July.
Butter Tart Festival drew over 60,000 attendees, and showcased the versatility and mouthwatering flavors of dairy products, with a particular focus on the star ingredient - butter.
The festival aims to create unforgettable experiences, fostering a positive connection between dairy and cherished consumption moments.
Not stopping there, DFO is set to launch an extraordinary culinary campaign, Summer is Made with Milk.
Running for five exciting weeks, from June 12 to July 16, this comprehensive digital, social, and out-of-home campaign will remind consumers of the pivotal role dairy plays in their favorite summer memories.
Through captivating digital videos and influential personalities, the campaign will highlight how dairy is irreplaceable in crafting unforgettable summer moments.
In addition, a thrilling PR activation will be executed on July 16, National Ice Cream Day, in partnership with Shaw's Ice Cream.
This collaboration will further bolster the campaign, emphasizing the undeniably inseparable connection between dairy and the creamy delights of summer.
By celebrating Ontario's dairy treasures and showcasing the versatility of dairy products, DFO aims to promote small farms, boost local communities, and provide a platform for culinary excellence.
The Butter Tart Festival and Summer is Made with Milk campaign epitomize the essence of a shared experience, where dairy delights create lasting memories.