The Ontario government has announced a significant investment of up to $6 million in the Ontario Craft Cider Marketing Fund, set to unfold over the next six years.
This initiative aims to amplify the presence and sales of over 60 craft cideries scattered throughout the province, ensuring robust long-term growth within the sector.
The funding will enhance consumer awareness and appreciation for Ontario's craft cider products while enabling cideries to seize new market opportunities efficiently.
This effort is part of a broader strategy under the Grow Ontario Strategy, which focuses on increasing local food consumption and production and expanding food and beverage exports from the region.
“Our government is supporting Ontario cideries in reaching more local consumers with their incredible, world-renowned products,” said Rob Flack, Minister of Agriculture, Food and Agribusiness. “We recognize the industry’s great potential for growth, and this investment is just one way we are ensuring its success, now and in the future.”
In addition to the marketing fund, Ontario's Small Cidery Program is offering grants up to $220,000 to help cider producers scale operations, employ additional staff, and invest in advanced equipment.
This comprehensive support underscores the province's commitment to strengthening its position as a leader in the craft beverage industry.
“For generations, Ontario has produced great apples and since 1996, Ontario apples have given rise to award winning Ontario Craft Cider. The Cider Marketing Fund will create awareness and educate consumers on the Ontario Craft Cider industry," -said Janice A. Ruddock, Executive Director, Ontario Craft Cider Association. "From Thedford to Collingwood to the Ottawa Valley, quality Ontario Craft Cider is being produced with 100 per cent Ontario Apples, which in turn supports local and rural communities. We sincerely thank the Ontario government not only for their financial support, but more importantly for their vision in seeing the unlimited potential to cultivate a thriving Ontario Craft Cider industry!”
Brian Rideout, Chair, Ontario Apple Growers agreed with Ruddock, “The Ontario Apple Growers thank the Ontario government for its funding support for the craft cider industry. Craft cider makers are committed to producing stellar products using 100 per cent Ontario grown apples. We are excited to see the initiatives drive the expansion of the cider sector and highlight locally made Ontario craft ciders.”
The Ontario Craft Cider Association will receive up to $89,200 to expand the DrinkON Apples Certification.
This program makes it easier for consumers to identify and choose cider products made exclusively with 100% Ontario apples, reinforcing the local agricultural economy.
By October 2024, Ontario aims to have beer, cider, wine, and ready-to-drink alcoholic beverages available in every convenience, grocery, and big-box store across the province, illustrating a significant shift towards more accessible local produce.