The live Christmas tree industry is witnessing a resurgence as more consumers choose real trees for their holiday celebrations. However, British Columbia's farmers are struggling to meet increasing demand due to various challenges.
Rising Demand for Real Trees
Over the past decade, live Christmas trees have gained popularity for two main reasons. First, they offer a unique, family-friendly experience, such as tree-cutting outings, tractor rides, and petting zoos—activities unavailable with artificial trees. Second, consumers are more environmentally conscious, preferring real trees as a sustainable option compared to artificial ones, which have a higher carbon footprint and ultimately end up in landfills.
Challenges for Local Farmers
Despite favorable growing conditions in 2024, including welcomed summer rains, the industry faces hurdles. Rising land costs and the labour-intensive nature of tree farming have significantly reduced the number of Christmas tree farms in British Columbia. Statistics show a steady decline in tree farms, with numbers falling from 215 in 2011 to 127 in 2021, and projections indicating fewer than 100 by 2026.
In addition, an aging workforce and a lack of younger farmers entering the profession have compounded the issue. The average age of farmers in the Lower Mainland has increased, while the number of farmers under 35 has dropped significantly in recent years.
Higher Costs and Imports
Due to land and labour challenges, local farmers supply only about 150,000 of the 550,000 trees sold annually in B.C., relying on imports—primarily from the U.S. Pacific Northwest. Transportation costs, inflation, and exchange rates have pushed prices up by approximately 40% in recent years. A premium eight-foot tree now costs between $160 and $180.
Looking Ahead
While the industry has challenges, it also has opportunities. Rising local and international demand for real trees shows potential for growth. Industry leaders are calling for government support to help boost productivity and sustain this traditional holiday market.